While the role of the retail environment remains transaction based, the question ... There is a lack of current research that connects cultural branding models with retail ... connections in the form of assigned human values to brand products as well as education on ... It is important to note that this is not aspirational marketing.. by MJ Jacob 2010 Cited by 32 of 598 parents of students in 8th-10th grade from five schools in the Midwest. ... Despite a strong research base demonstrating a
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