by S Jamshed 2014 Cited by 1226 Pioneers of ethnography developed the use of unstructured interviews with local key informants that is., by collecting the data through observation and record.... by J Jones 2017 Cited by 56 Research made simple. Ethnography: challenges and opportunities. Free ... Although it has been argued that ethnography is purely a data collection method,.... by M Fry 2017 Cited by 24 Observation as a data collection method is a mode of ... Observation data is obta