Yoga Mat Market Size, Share| 2027 | Industry Trends

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Growing awareness among the new generation as well as elderly population regarding health benefits of yoga is driving the global yoga mat market. Market Size – USD 8.83 Billion in 2019, Market Growth – at a CAGR of 3.1%, Market Trend – Increasing usage of natural rubber to produce yo

The Global Yoga Mat Market Report, published by Emergen Research, offers an industry-wide assessment of the Yoga Mat market, which is inclusive of the most crucial factors contributing to the growth of the industry. The latest research report comprises an extensive analysis of the micro- and macro-economic indicators that influence the global market development during the forecast period of 2020-2027.

The global yoga mat market would reach value of USD 11.13 Billion by 2027, according to a current analysis by Emergen Research. This growth of the market can be attributed to growing awareness regarding health benefits of yoga among the new generation as well as elderly population. The increasing need to reduce stress in the body by activating the parasympathetic nervous system has driven the adoption of practice of yoga. Rising incidence of chronic back pain among elderly population has increased the adoption of yoga among geriatric population, as yoga relieves the back pain. This, in turn, has boosted the demand for yoga mats. The geriatric population is also increasingly suffering from diabetes and cardiovascular diseases, which is driving the practice of yoga and, in turn, the demand for yoga mats. Yoga lowers the blood sugar level in people with diabetes and reduces the risk of heart diseases.

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The latest report is the most recent study that offers 360° coverage of the Yoga Mat industry that has been facing the brunt of the adverse economic impact of the COVID-19 outbreak since the beginning of this year. The global health crisis has affected nearly every aspect of the business vertical and led to massive disruptions to the global Yoga Mat market demand and supply chains. Researchers draw predictions for the market scenario in the post-COVID era. The report, additionally, assesses the present market situation and estimates its future outcomes, keeping in mind the impact of the pandemic on the global economic landscape.

The report focuses on mergers and acquisitions, joint ventures, collaborations, partnerships, corporate and government deals, and others. The report also talks about the expansions these prominent players are vying for in the key regions of the market. The report focuses on the detailed analysis of the technological and product developments undertaken by these companies.

Competitive Terrain:

The Global Yoga Mat Market is highly consolidated due to the presence of a large number of companies across this industry. The report discusses the current market standing of these companies, their past performances, demand and supply graph, production and consumption patterns, sales network, distribution channels, and growth opportunities in the market at length. The report scrutinizes the strategic approach of key market players towards expanding their product offerings and fortifying their market foothold. The leading market contenders listed in the report are as follows

Columbia Sportswear, Manduka, LLC, Lululemon Athletica, Hugger Mugger Yoga Products, Jade Yoga, Liforme Yoga, Fabrication Enterprises Inc., Sequential Brands Group, Inc., Barefoot Yoga Co., ADIDAS AG

Segmental Analysis

The global Yoga Mat market is broadly segmented on the basis of different product types, application range, end-use industries, key regions, and an intensely competitive landscape. This section of the report is solely targeted at readers looking to select the most appropriate and lucrative segments of the Yoga Mat sector in a strategic manner. The segmental analysis also helps companies interested in this sector make optimal business decisions and achieve their desired goals.

  • Distribution Channel Outlook (Volume: Kilo Tons) (Revenue, USD Billion; 2017–2027)

    • Supermarket Hypermarket
    • E-commerce
    • Specialty Store
  • Material Outlook (Volume: Kilo Tons) (Revenue, USD Billion; 2017–2027)

    • Polyurethane
    • Natural Rubber
    • Thermoplastic Elastomer
    • Polyvinyl Chloride
    • Others (Jute and Cotton)    
  • Regional Outlook (Volume: Kilo Tons) (Revenue, USD Billion; 2017–2027)

    • North America
      1. U.S.
      2. Canada
    • Europe
      1. Germany
      2. U.K.
      3. France
      4. BENELUX
      5. Rest of Europe
    • Asia Pacific
      1. China
      2. Japan
      3. South Korea
      4. Rest of APAC
    • Latin America
      1. Brazil
      2. Rest of LATAM
    • Middle East Africa
      1. Saudi Arabia
      2. UAE
      3. Rest of MEA

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Regional Analysis:

This section of the report offers valuable insights into the geographical segmentation of the Yoga Mat market, alongside estimating the current and future market valuations based on the demand-supply dynamics and pricing structure of the leading regional segments. Furthermore, the growth prospects of each segment and sub-segment have been meticulously described in the report.

The report classifies the global Yoga Mat market into various regions, including:

  • North America (U.S., Canada)
  • Latin America (Chile, Brazil, Argentina, Rest of Latin America)
  • Europe (U.K., Italy, Germany, France, Rest of EU)
  • Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
  • Middle East Africa (Saudi Arabia, the U.A.E., South Africa, Rest of MEA)

Report Highlights:

  • The report conducts a comparative assessment of the leading market players participating in the global Yoga Mat market.
  • The report marks the notable developments that have recently taken place in the Yoga Mat industry
  • It details on the strategic initiatives undertaken by the market competitors for business expansion.
  • It closely examines the micro- and macro-economic growth indicators, as well as the essential elements of the Yoga Mat market value chain.
  • The repot further jots down the major growth prospects for the emerging market players in the leading regions of the market.

Key questions addressed in the report:

  • Who are the leading players dominating the global Yoga Mat Market?
  • Which factors could potentially hamper the global market growth during the forecast period?
  • Which regional market offers the most attractive growth opportunities to the companies operating in this market?
  • How is the raw material availability affecting the demand for Yoga Mat in this industry vertical?

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