Global Water-based Adhesive Market Overview

Water-based adhesives are content carriers of fluid and additives used to reduce the viscosity so that they can be applied with different thickness. These water-based adhesives are made using either soluble synthetic polymers or natural polymers. The application of water-based adhesives is gaining importance over the forecast period owing to the environment-friendly nature of them and the fact that they are cost effective as compared to their counterparts. The global water-based adhesives market is anticipated to register accelerated growth during the forecast period.

Factors attributing to such growth include the increasing demand for water-based adhesives in tapes and labels and rising expenditure in developing countries. Further, the fast-paced growth noted in the global packaging industry is expected to push the global water-based adhesives market. Such ascension of the packaging industry can be attributed to the growing eCommerce industry. Additionally, government regulations in developed countries to regulate the usage of low VOC adhesives in an attempt to address environmental challenges is anticipated to fuel growth to the global water-based adhesives market. Moreover, shifting preference towards environment-friendly and sustainable adhesives are expected to offer great expansion opportunities for vendors residing in the global water-based adhesives market. Alternatively, water-based adhesives are perishable, and hence, lack of extended shelf life is expected to hinder the market growth during the forecast period.

Market Segmentation

The global water-based adhesives market is segmented by resin type, application, and region. Based on resin type, the global water-based adhesives market is segmented into polyvinyl acetate emulsion (PVA), vinyl acetate-ethylene emulsion (VAE), acrylic polymer emulsion (PAE), styrene-butadiene latex, vinyl acetate acrylates (VAA), and polyurethane dispersion (PUD). Among these, the acrylic polymer emulsion segment held the largest share of the market at the beginning of the forecast period. Acrylic polymer emulsion adhesives are heterogenous mixtures that provide a balance between stack, shear, and peel of the bond. This type of adhesive is largely used in the packaging industry for materials such as paper bags, labels, tapes, leather binding, and automotive upholstery. Owing to the ascension noted in the packaging industry, this segment is anticipated to register high growth. Also, an increasing number of educational centers and institutions have contributed to the rise in bookbinding, labels, cartons, and paperboard decals and are anticipated to push the segmental growth.

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Based on applications, the global water-based adhesives market is segmented into tapes labels, paper packaging, building construction, automotive, and woodworking. Among these, the paper packaging segment accounted for the biggest share in the global water-based adhesives market in the base year. This can be accredited to the burgeoning demand for lightweight packaging materials in various industries such as FMCG, food beverages, and pharmaceuticals. Further, with an elevation noted in the disposable income and increasing demand for consumer goods, the paper and packaging segment is likely to witness proliferated growth, enabling it to retain its dominance over the global water-based adhesives market.

Detailed Regional Analysis

The global water-based adhesives market is geographically segmented into five regions of North America, Latin America, Europe, Asia Pacific (APAC), and the Middle East Africa (MEA). Asia Pacific captured the largest share in the global water-based adhesives over the forecast period. This can be owed to the burgeoning infrastructural developments and ascension in the automotive sector. Developing countries like India and China are contributing heavily to the growth of the regional water-based adhesives market over the forecast period. With a rise in the demand for paper packaging materials, coupled with increasing disposable income, are anticipated to push growth in the regional water-based adhesives market. In addition, significant growth observed in the e-commerce industry in the region is likely to lead to higher demand for tapes and labels, hence driving the water-based adhesives market.

North America and Europe are assessed to exhibit sluggish growth owing to the matured automotive industry and packaging industry. The Middle East Africa is expected to pose as a potential growth pocket for water-soluble adhesives owing to the massive investment in the building construction industry.

Key Players

Some of the noteworthy players in the global water-soluble adhesives market include Henkel AG Company, KGaA (Germany), Arkema (France), Sika AG (Switzerland), H.B. Fuller Company (US), DowDupont (US), 3M (US), DIC Corporation (Japan), Ashland Inc. (US), Akzo Nobel N.V. (Netherlands), and PPG Industries, Inc. (US).

Industry Update

June 2019: Ashland has entered in a partnership with Anagraf Comercial Grafica SL to distribute Ashland’s products for the label printing industry. This partnership agreement includes varnishes, laminating adhesives, and PSA’s including Pureseal water-based adhesives and Purekote water-based primers for the printing industry.

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