Market Scope

Market Research Future (MRFR) projects the scented candles market to achieve a 5.80% CAGR between 2020 and 2027. The market size will be touching USD 4.22 Billion by the end of 2027.

Top Boosters and Key Restraints 

The scented candles market stands to benefit from the soaring awareness about the various use of the product in aromatherapies as well as massages. Scented candles market has been making huge profits worldwide, given the expanding application scope in several therapeutic procedures and the mounting number of people taking interest in meditation and yoga. This is deemed to be favourable for the worldwide industry in the following years. Besides, players are focusing on integrating essential oils in scented candles for more fragrance that re-energizes the spirit.

A rising number of millennials worldwide are becoming homeowners, with emerging interest in adding a personal note to the décor and the ambience. As a result, they are increasingly buying luxury items like scented candles to establish a personalized tone at home. The availability of these candles in a variety of colours add to the appeal of the space while different designs and fragrance enhance the warmth of the home environment. In view of these factors, the demand and sales of scented candles are bound to escalate robustly in subsequent years.

Reputed Companies

Candle-lite, Reckitt Benckiser Group plc, Zhong Nam Industrial, The Procter Gamble Company, Empire Candle Co., LLC, L Brands, Inc., BeCandle, Newell Brands, C. Johnson Son, Inc, Conscious Candle Company, The Yankee Candle Company, Bolsius International BV, Welburn Candles Pvt Ltd, Colonial Candle, Brandt Kaarsen are the renowned firms in the scented candles market outlook.

Segmental Review 

Product type, category, and user type are the key segments considered in the MRFR report.

Paraffin Wax, Synthetic Wax, Animal Wax and Vegetable Wax are the major product types that have been discussed in the MRFR study.

Category-wise, the segments include premium and mass. Premium category has taken the lead in the market and generates massive demand thanks to the rising purchasing capacity of people. Moreover, premium scented candles are made of soy wax or beeswax, which are primarily non-toxic and therefore, witness booming sales across the world.

Store-based and non-store based are the major distribution channels considered in the report. Store-based channels in the market are supermarkets hypermarkets along with specialty stores, and more. The top segment is supermarkets hypermarkets while the non-based or online channels can achieve a faster growth soon.

Regional Insight

North America attained the leading position in 2022, garnering the highest share in the global scented candles market insight. The region houses several players that manufacture a variety of candles. The US has emerged as a profitable market in recent years, with Canada and Mexico following suit. Robust seasonal demand owing to Halloween and the high awareness level about the use of a variety of scented candles in massages and aromatherapies have added considerably to the market value in the region. These candles are seen as essential items during therapeutic procedures as they help create a relaxing atmosphere, and are therefore, generating demand among people interested in meditation and similar activities.

Asia Pacific is touted to procure the fastest CAGR in subsequent years, thanks to the soaring number of manufacturers of scented candles as the demand escalates. The demand is significantly high among the exploding urban population with rising disposable incomes. The growth in the millennial consumers and surging focus on home care should also foster the sales of scented candles in the ensuing years. Consumers in India and Japan are increasingly adopting luxury lifestyles and are therefore, opting for aesthetic products that improve the décor and the ambience of their homes. Expansion of the middle-class population with growing preference for dine-out joints that have luxury decorations can also enhance the market share over the following years.

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