If the pandemic shows us anything, it is in the service industry such as beauty, when we can't see our customers with our own eyes, our income may be greatly affected. Here are some of the benefits of having an online beauty supply store, and details how to build a professional looking online beauty supply store with zero budget.

5 benefits of online beauty supply store

1. Additional income

This is self-evident, but there is an online store that allows you to potentially earn additional income. This is particularly important during locking, but can also supplement services when reopened. This is an excellent opportunity to retail home and care products, as well as any other goods and products (nails, affirmation cards, household products, etc.) Don't let your retail products accumulate dust in the salon or toolkit. Your customers' hands, feet and nails still need your expertise during this time!

2. Simple and convenient

Online stores give customers the opportunity to browse products freely (without any pressure, you're with them), and they can quickly and easily from their mobile devices, 24 / 7. Who doesn't like a late night online shopping experience, or the opportunity to reorder there after their favorite skin cream runs out?

3. Less management

The online store's order and payment processing is automated, which greatly reduces your administrative expenses on orders. This reduces the number of messages sent back and forth with customers, and you don't need to manually schedule payments. Just pick up (automatic notification), pack and mail / deliver.

4. Content ideas

It's hard to come up with content ideas during the blockade? Why not show your retail products as part of #selfcaresunday or #manicure Monday, and make sure you provide links and details of how viewers / fans buy directly from you.

Tip: if you link your online store to Facebook and instagram, you don't even need 10000 fans to slide on instagram stories.

5. Reach a wider audience

There is an online store that allows us to sell and transport directly across the country. You are no longer limited to selling to your customers in person. You can sell to your social media fans and anyone you may not have a relationship with! By owning an online store and guiding people to it, you're opening up a broader potential customer base!