Energy drinks are a popular choice around the world for individuals looking for a boost of caffeine on the go and these are primarily consumed by many teens and young adults as an energy booster and as a dietary supplement.

Energy drinks are non-alcoholic beverages that contain mainly caffeine and other ingredients, such as B vitamins, taurine, guarana, and ginseng. Some of these ingredients, such as guarana, naturally contain caffeine, while others provide the unique flavoring found in energy drinks , such as ginseng.

Main Compositions and Types

A typical energy drink contains carbonated water, around 160mg or more caffeine, artificial sweeteners, and around 40 grams of sugar. These drinks also include sweeteners to help counteract the naturally-occurring bitter taste of caffeine. , niacin, glucuronolactone (ie, glucose), pantheon, taurine, inositol, panthenol, and B-complex vitamins.

Based on product type, two types of drinks are available in the global market, normal drinks and shots. Energy shots are a more concentrated form of energy drink, often sold in smaller containers and it is highly caffeinated. Energy shots are much more concentrated than drinks; a small 2-ounce shot contains about 200 mg of caffeine.

Guarana is best known as an ingredient in popular energy drinks, especially in energy shots. It is a plant from South America that offers an extremely powerful form of caffeine. A single gram of guaranine is equal to 40-80 mg of caffeine and its seeds contain around four to six times more caffeine than coffee beans .

An average 50ml of energy shot has about 80mg of caffeine. A normal 1 cup or 8 ounces of energy drink contains about 85 mg of caffeine. However, the standard energy drink serving is 16 ounces, which doubles the caffeine to 170 mg. Normal energy drinks have the size of ordinary soft drinks and are available in 16-oz.

Major Manufacturers of Energy Drinks

The major six players in the global market are Red Bull GmbH, Monster Energy Company, The Coca-Cola Company, PepsiCo, Rockstar Inc., and Arizona Beverages USA. Monster Energy Company, and The Coca-Cola Company are some of the most popular energy drink brands worldwide.

Red Bull GmbH

It is an Austrian beverage company and a privately held energy drinks manufacturer that introduced the drink in 1987 for the first time. Later, the company gained popularity when its famous product, Red Bull became a widely consumed drink in the US in 1997.

Currently, Red Bull Energy Drink is available in 171 countries, including every state of the European Union. The energy drink Red Bull sold 9.8 billion cans in 2021 worldwide, Red Bull is one of the most popular energy drinks in the United States, controlling about 42.5 percent of the market.

Red Bull has many sizes including 12-ounce cans with different varieties such as original, sugar-free (5 calories), total zero (no calories), and Editions (cranberry, blueberry, tropical, zero-calorie orange, and zero-calorie cherry). The key components of the drinks are caffeine, taurine, B vitamins, sucrose, glucose, and carbonated water. The company heavily invests on advertising strategy and relies on extreme sports sponsorship, buzz marketing, and television ads.

Monster Beverage Corporation (MNST)

Monster Beverage Corporation is a California-based multinational beverage company specializing in energy drinks, soft drinks, and alternative beverages and is considered to be the big challenger for Red Bull company. Monster Beverage was founded as Hansen's Juices in 1935. Currently present in more than 50 countries around the world.

The Monster drink has its popular 16-ounce cans with a range of 36 varieties including its flagship Monster Energy drink to double-strength, coffee-flavored, fruit-flavored, no-calorie, protein-enhanced, and other varieties. has its popular 16-ounce cans with a range of 36 varieties including its flagship Monster Energy drink to double-strength, coffee-flavored, fruit-flavored, no-calorie, protein-enhanced, and other varieties.

The main active ingredients used in the monster energy drink are taurine, guarana, caffeine, ginseng, and B vitamins. Each 8 oz serving contains around 100 calories. The Company achieved record first-quarter net sales of $1.52 billion in the 2022 first quarter, 22.1 percent higher than net sales of $1.24 billion in the 2021 comparable period.

The Coca-Cola Company

The Coca-Cola Company is a key global player in the beverage industry. It is a US-based multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. 200 bottling partners worldwide. It also manufactures, markets, and sells alcoholic beverages, syrups, and other non-alcoholic beverage concentrates.

Coca-Cola has been consistently ranked as the top soft drink brand worldwide, with a global brand value of over 74 billion US dollars. Other soft drink brands manufactured by the Coca-Cola company are Sprite, Fanta, and Diet Coke.

The main components used in Coca-Cola energy are guarana, extra caffeine, vitamin B3 (niacinamide), and vitamin B6 (pyridoxine hydrochloride).

Market Size and Insights

Rising consumption of energy shots among youth because they are good energy supplements and options for energy drinks, as they contain similar amounts of caffeine and key functional ingredients. Energy shots are majorly consumed by athletes, gym enthusiasts, and sportspersons.

With this trend, the global energy drinks market was valued at USD 89.12 Bn in 2021 and is projected to reach USD 175.2 Bn by 2027 , expanding at a CAGR of 8.1% during the forecast period.

Major key players in the global market are Arizona Beverages USA, Keurig Dr. Pepper Inc., Living Essentials Marketing LLC., Monster Beverage Corporation, NVE PHARMACEUTICALS, National Beverage Corp., Osotspa Public Company Limited, PepsiCo, Power Horse Energy Drinks GmbH, RED BULL, Rhino Rush, Rockstar Inc, Taisho Pharmaceutical Holdings Co. Ltd., The Coca-Cola Company, Tweaker, and VITAL 4U.

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Conclusion

Consumption of energy drinks is rapidly increasing among teenagers, athletes, gyms, sportspersons, and athletes as it helps to boost energy and improve performance. Energy shots are gaining popularity as they have a high amount of caffeine quantity than regular energy drinks.

The increasing coffee consumption and energy drink among youth across the globe is likely to drive the market growth.