According to the latest report by IMARC Group, titled “In-app Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, The global in-app advertising market reached a value of US$ 110.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 343.5 Billion by 2027, exhibiting a CAGR of 20.79% during 2022-2027.
In-app advertising refers to a revenue stream for mobile apps wherein developers are paid to serve advertisements to their users. It fits the screen and aids in improving consumer engagement. It enables advertisers to promote their products and services and provides a better consumer experience than advertising within the mobile web, which is compressed and unappealing to users. Moreover, it facilitates advanced location-targeting features and offers a user-friendly interface. At present, it is extensively used in messaging, entertainment, gaming, online shopping, and payment and ticketing applications across the globe.
In-app Advertising Market Trends:
The growing adoption of mobile devices, such as smartphones, laptops, and tablets, and the increasing accessibility of high-speed internet represent one of the primary factors positively influencing the market. In line with this, the large-scale use of mobile applications in online gaming that allow advertisers to promote their products and offer rewards in the ad space is bolstering the market growth. In addition, key market players are using in-app advertising to expand their consumer base and produce quality leads. They are also incorporating multiple advertisement formats, such as banners, interstitials, and video units. Furthermore, the expansion of e-commerce applications to facilitate the purchase of goods and services through mobile applications is driving the market.
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Global In-app Advertising Market Coverage and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Amobee Inc. (Singapore Telecommunications Limited),
- Apple Inc.
- BYYD Inc.
- Chartboost Inc.
- Facebook Inc.
- Flurry Inc. (Verizon Media)
- Google AdMob (Google Inc.)
- InMobi (InMobi Pte Ltd.)
- MoPub Inc. (Twitter)
- One by AOL (AOL)
- Tapjoy Inc.
- Tune Inc.
The report has segmented the market on the basis on region, advertising type, platform and application.
Breakup by Advertising Type:
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Others
Breakup by Platform:
- Android
- iOS
- Others
Breakup by Application:
- Messaging
- Entertainment
- Gaming
- Online Shopping
- Payment and Ticketing
- Others
Breakup by Region:
- North America: (United States, Canada)
- Asia Pacific: (China, Japan,India, South Korea, Australia, Indonesia, Others)
- Europe: (Germany, France,United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, Others)
- Middle East and Africa
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