According to the latest report by IMARC Group, titled “In-app Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, The global in-app advertising market reached a value of US$ 110.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 343.5 Billion by 2027, exhibiting a CAGR of 20.79% during 2022-2027.

In-app advertising refers to a revenue stream for mobile apps wherein developers are paid to serve advertisements to their users. It fits the screen and aids in improving consumer engagement. It enables advertisers to promote their products and services and provides a better consumer experience than advertising within the mobile web, which is compressed and unappealing to users. Moreover, it facilitates advanced location-targeting features and offers a user-friendly interface. At present, it is extensively used in messaging, entertainment, gaming, online shopping, and payment and ticketing applications across the globe.

In-app Advertising Market Trends:

The growing adoption of mobile devices, such as smartphones, laptops, and tablets, and the increasing accessibility of high-speed internet represent one of the primary factors positively influencing the market. In line with this, the large-scale use of mobile applications in online gaming that allow advertisers to promote their products and offer rewards in the ad space is bolstering the market growth. In addition, key market players are using in-app advertising to expand their consumer base and produce quality leads. They are also incorporating multiple advertisement formats, such as banners, interstitials, and video units. Furthermore, the expansion of e-commerce applications to facilitate the purchase of goods and services through mobile applications is driving the market.  

Request Free Sample Report: https://www.imarcgroup.com/in-app-advertising-market/requestsample

Global In-app Advertising Market Coverage and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

• Amobee Inc. (Singapore Telecommunications Limited),
• Apple Inc.
• BYYD Inc.
• Chartboost Inc.
• Facebook Inc.
• Flurry Inc. (Verizon Media)
• Google AdMob (Google Inc.)
• InMobi (InMobi Pte Ltd.)
• MoPub Inc. (Twitter)
• One by AOL (AOL)
• Tapjoy Inc.
• Tune Inc.

The report has segmented the market on the basis on region, advertising type, platform and application.

Breakup by Advertising Type:

• Banner Ads
• Interstitial Ads
• Rich Media Ads
• Video Ads
• Others

Breakup by Platform:

• Android
• iOS
• Others

Breakup by Application:

• Messaging
• Entertainment
• Gaming
• Online Shopping
• Payment and Ticketing
• Others

Breakup by Region:

• North America: (United States, Canada)
• Asia Pacific: (China, Japan,India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France,United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

Ask Analyst for Customization and Explore Full Report with TOC List of Figure: https://www.imarcgroup.com/request?type=reportid=2419flag=C

Note: We are in the process of updating our reports. If you want to receive the latest research data covering the time period from 2023 to 2028, along with industry trends, market size, and competitive analysis, click on the request sample report. The team would be able to deliver the latest version of the report in a quick turnaround time.

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic, and technological developments for business leaders in pharmaceutical, industrial, and high-technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology, and novel processing methods are at the top of the company’s expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

Contact Us:

IMARC Group
Email: sales@imarcgroup.com
USA: +1-631-791-1145 | Asia: +91-120-433-0800
Address: 134 N 4th St. Brooklyn, NY 11249, USA
Website: https://www.imarcgroup.com/
Follow us on Twitter: @imarcglobal
Linkedin: https://www.linkedin.com/company/imarc-group