The latest market intelligence report, titled ‘Global Augmented Reality Market’, is intended to provide the target audience with the necessary information about the global Augmented Reality industry. The report comprises a detailed analysis of the vital elements of the Augmented Reality market, including key drivers, constraints, opportunities, limitations, threats, and micro- and macro-economic factors.
The pandemic has led to some devastating effects on the global economy, besides disrupting the functioning of the Augmented Reality industry. It offers an exhaustive analysis of the present and future effects of the pandemic on this business sphere. Moreover, the adverse effects of the coronavirus pandemic on the global Augmented Reality market, as well as its fundamental segments, have also been elucidated in this report.
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Key companies operating in the Augmented Reality market include:
Microsoft Corporation, Google Inc., Apple Inc., Zappar Ltd., Sony Corporation, Infinity Augmented Reality Ltd., Wikitude GmbH, Magic Leap, Inc., Seiko Epson, and Samsung Electronics Co. Ltd.
Emergen Research has segmented the global Augmented Reality (AR) market on the basis of offering, device type, application, and region:
Offering Outlook (Revenue, USD Billion; 2018–2028)
Hardware
Sensors
Cameras
Display Projectors
Semiconductor Component
Position/Room Tracker
Others
Software
Device Type Outlook (Revenue, USD Billion; 2018–2028)
Head-mounted Displays
Head-up Displays
Application Outlook (Revenue, USD Billion; 2018–2028)
Healthcare
Automotive
Consumer
Enterprise
Aerospace Defense
Energy
Commercial
Others
Some Key Highlights from the Report
In February 2021, Nreal launched its augmented reality smart glasses in Europe and the U.S. The company first launched its product in Korea, where customers could purchase them bundled with LG Velvet and the Galaxy Note 20.
Augmented Reality technology enriches the real world with digital information and media, such as videos and 3D models, overlaying the camera view of user’s tablet, smartphones, PCs, or connected glasses in real-time. Augmented reality browsers also enrich camera display with contextual information. For example, users can point their smartphone at a building to display its estimated value or history.
Head-up display are installed in dashboard of the vehicles to display important information and data without diverting driver from their view position. The head-up display was initially designed to be used in military aviation but has shifted to personal cars and other automotive. It eliminates the user’s need to take their eyes off the road.
Augmented reality is redefining the gaming industry. It creates immersive experiences which allow users to feel that they are interacting personally with their digital environment. Augmented reality games can be played on tablets, smartphones, and portable gaming systems. In February 2020, Red Bull launched a series of AR games, ‘Discover Your Wiiings,’ featuring five Red Bull athletes. It provides gamers the opportunity to engage with custom augmented reality games for a chance to win prizes, including a skateboard, custom activation surfboard, Scott helmet, custom computer case, and remote-controlled race car.
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Key Offerings of the Report:
Market forecast based on global, regional, and country-level market analysis
Competitive landscape benchmarking
In-depth analysis of the key market players with their product portfolios, financial positions, unique selling points, market share and size, and a comprehensive overview of their business
Regional Analysis of the Augmented Reality Market Includes:
North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
In conclusion, the report provides a qualitative and quantitative analysis of the Global Augmented Reality market, including the global and regional analysis of the market. The study covers critical information and factual data about the Augmented Reality industry, along with an in-depth statistical analysis of the market drivers, limitations, growth prospects, opportunities, and threats. On the basis of the current market scope, the report provides an extensive analysis of how the Augmented Reality market is expected to fare in the forecast timeline. The report utilizes advanced analytical tools to offer an estimation of the outlook of the global state of the Augmented Reality industry.
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