Market Scenario

Market Research Future (MRFR) proclaims that the global shiitake mushroom market is anticipated to expand at a CAGR of 6.56% during the forecast period (2020-2028). The medicinal value associated with the shiitake mushroom is encouraging its market growth across the globe. Shiitake mushroom is considered an edible specialty mushroom which originated in the regions of East Asia and is generally used to prepare several East Asians cuisines. A native to East Asia, shiitake mushrooms are considered a medicinal mushroom in some of the branches of traditional medicine. These kinds of mushrooms are extensively used in personal care as well as in the pharmaceutical industries.

Competitive Dashboard

The global shiitake mushroom market manufacturers are Mitoku Company Ltd. (Japan), Bonduelle SA (France), The Mushroom Company (U.S.), Agro Dutch Industries Ltd. (India), Hirano Mushroom LLC (Kosovo), Modern Mushroom Farms (U.S.), and Banken Champignons (the Netherlands).

Market Potential and Pitfalls

Shiitake mushrooms are extensively used in the processed food items in order to create a robust and rich flavoring profile which is likely to propel its demand across the globe. These types of mushrooms offer medicinal attributes which have increased its demand for the production of cosmetic and personal care and in dietary supplements. The burgeoning demand for shiitake mushroom-induced cosmetics is likely to create growth avenues for the market players. Shiitake mushrooms are highly consumed in economies like Japan, China, and other countries of East Asia which is considered a prominent growth factor for the market. They are available in several forms like fresh, dried, powdered, and others and can be used for several different applications. With the increasing veganism across the world, the adoption of shiitake mushrooms is increasing rapidly. A recent shifty towards healthy food habits is likely to encourage the proliferation of shiitake mushrooms during the appraisal period.

Shiitake mushrooms are considered to offer several health benefits like better cardiovascular health, improved digestion, and bone building. This has further paved the path for its application in the pharmaceutical sector.

On the contrary, the low shelf life offered by shiitake mushrooms and its related products is expected to curb the market growth over the years. Moreover, pest infestations are a common incidence in shiitake mushroom plantations which is challenging its growth across the globe. On a brighter note, the surging demand for exotic mushrooms is likely to create new opportunities in the global market.

Global Shiitake Mushroom Market: Segmental Analysis

The global shiitake mushroom market has been segmented on the basis of category, application, and sales channel.

By mode of category, the global shiitake mushroom market has been segmented into dried, fresh, and processed. Among these, the fresh shiitake mushrooms are estimated to dominate the global market. The segment is likely to occupy around 50% of the share as fresh shiitake mushrooms are largely used in the preparation of different cuisines due to its robust flavoring attributes.

By mode of application, the global shiitake mushroom market has been segmented into pharmaceuticals, food, cosmetics, and others. Among these, the food industry is likely to command the largest share. Meanwhile, the pharmaceutical sector is likely to witness a significant growth rate owing to the surging awareness of medical and high nutritional benefits of shiitake mushroom. This helps to improve cardiovascular health, better digestion, bone-building, and healing chromosome damage caused due to anti-cancer treatments.

By mode of sales channel, the global shiitake mushroom market has been segmented into store-based and non-store based. Among these, the store-based sales channels are predicted to dominate the global market due to its one-stop shopping experience.

Regional Insights

Geographically, the shiitake mushroom market span across regions namely, Asia Pacific, Europe, North America, and the Rest-of-the-World (RoW).

Considering the global scenario, the Asia Pacific region is considered to lead the global market with a share of 82.54%. The market is estimated to expand at a significant rate owing to the surging consumption of these kinds of mushrooms in several regional cuisines. The commercial shiitake mushroom growing in the pharmaceutical sector is likely to be a prominent growth factor. China alone holds the lion’s share in this region which has further stimulated its growth globally. The Asia Pacific farm has worked hard to elevate its output and also educate the consumers regarding the joy of locally grown shiitake mushrooms. On the other hand, the North American region is likely to experience a healthy growth rate with a CAGR of 11.05% during the appraisal period.

Industry Updates

April 24, 2019: The State government is willing to promote edible shiitake mushroom by collaborating with a Japanese delegation Yats Corporation Co Ltd. A delegation from the company has held a detailed discussion recently with the Agriculture Minister and the Agriculture Department where both the parties decided to sign the MoU.

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