The Google Keyword Tool and Adwords Traffic Estimator are now replaced with a Keyword Planner tool. This platform now comes with a workflow process that helps users find keywords for Ad groups and campaigns. Proving to be a great way to do your keyword research, SEO service Leeds based providers highly rely on it for implementing digital marketing strategies.

How to Optimize the Planner for your SEO Leeds

• Starting the Google Keyword Planner

First, Google expects you to sign up for a free Adwords account. Now log into your account and go to the Keyword Planner section that is found under Tools and Analysis. Now click on "Search for keywords and Ad Group Ideas". Here, in the "Product or Service" box, type a keyword or phrase of your choice and then select "Get Ideas".

• Keyword Ideas

By default, the tool gives some google keyword planner free ideas under 'Ad Group Ideas' that may or may not be of use to you. It is thus recommended that you choose 'Keyword Ideas' that is more relevant as a planner feature. Here, you will be showed a number of terms in a big table.

The Average Monthly Searches for instance talks about the average number of searches for the exact month and the exact match keyword. This will not show any phrase match volumes. Similarly, the average CPC is the average amount that a person is willing to pay for that click.

So if you have typed "restaurant in Leeds" and not other keywords such as "Italian restaurant in UK" or any other keyword; you will need to find out the exact phrase that matches and the patterns all by yourself. Location too, is an important feature where you can narrow down your search locally.

Make sure you remove unwanted keywords by using the include/exclude tab and type the keyword again.

• Keyword Comparison

You will also be able to compare different keywords by listing all the keywords and separating them with a comma in a box provided. This helps you see the exact phrase match volume. Here, you will need to focus on the main thing - Primary. The higher the value in the CPC column the closer the keyword is to the transaction.

• Reverse Engineering for you Competitor Web pages

This technique is an excellent way to proceed with your SEO and PPC campaign. Try reverse engineering a competitor webpage in the initial stages of your campaign. This tool provides functionality, in a way that you can input a competitor URL and check out their keywords. This can help you plan your campaign in an effective manner.

Finally, remember to avoid wasting time of features that have little use. Negative keywords, options and filters may be of little use for all campaigns. Focus on tools that help you organize campaigns and effect your performance level and quality scores. With professional help you will be able to leverage this platform to design the ideal SEO strategy for your business.