Marketing
Marketing is a function that seeks to motivate individuals in a society to buy various products. Marketing is also known as a group of private activities in companies associated with the buying and selling of products and services, and marketing includes the advertising, and then presenting them to people with the aim of selling them to them; Therefore, those working in this field are keen to attract the attention of the public through the use of all means and advertising methods
Another definition of marketing is an interactive process based on the pricing of goods and services; In order to promote it, and to achieve commercial exchange between merchants and consumers, which contributes to the consumer obtaining his desires and meeting his needs
Successful Marketing Methods
There is a set of successful marketing methods in the work environment of companies and institutions, the most important of which are: Promotional contests: it is one of the widely used marketing methods, and the idea of which is to provide support for the private brand in the company or product.
By announcing a contest for your target audience. These competitions are related to promoting the purchase of products by buyers in exchange for specific prizes, and thus attracting their attention to the company and marketing it. Social media: is a group of websites within the Internet, and it is considered a direct marketing method that is associated with potential customers.
And that by working to communicate information to them about the company and its products within the social network and its means. E-marketing: It is one of the modern methods of marketing, and it often depends on the customers who made the purchase from the company for the first time; As personal information is obtained about them
And then marketing new products to them, and by sending information about them in messages to their e-mail addresses or cell phones. Marketing samples: they are free samples of certain products that are offered to potential customers. In order to encourage them to buy basic products, companies working in the food industry and household appliances usually rely on applying this method in marketing; Because it contributions to attracting a lot of people to buy its products.
Point of sale: From the methods and strategies of marketing and selling products, and depends on promoting the goods in stores by distributing them to stores and grocery stores, which contributes to reaching the target audience of customers in the best and fastest way possible.
Customer Incentives: It is an incentive marketing method that aims to motivate existing customers to participate in marketing; By attracting new customers in return for receiving rewards and financial discounts.
Marketing Strategies
Marketing success within the commercial market environment depends on the existence of a set of strategies, which are: Special workshops in services and products: Among the means that help define the marketing team within the company on the nature of work, and it is possible to Hold these workshops in the main building of the company, or to use one of the institutions Local educational system.
One of the benefits of these workshops is that they help target audiences to participate in them. Cooperative Marketing: It consists of holding introductory sessions in the business environment, in which more than one company or business establishments participates in defining local business establishments, and achieving a detailed explanation of the nature of all companies, which contributes to building a set of opportunities for cooperation and participation between them.
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